ORGANISING COMPANY: Auditoire
CLIENT COMPANY: Secours Populaire Français
EVENT CATEGORY: Event for Non Profit/Social Organization
DATE: from 19/08/2015 to 19/08/2015
LOCATION: All districts of Paris, mainly the Champ de Mars
TARGET: Families, children and isolated people who never go on holiday. The general public, to raise awareness about this great cause and appeal for donations.
OBJECTIVE: To enable thousands of children, families and isolated persons from France and more than 70 countries to share unforgettable moments.To share the vision of the SPF with the greatest number in the year of its its 70th anniversary.To organise the biggest solidarity and fraternal event in the world.
CREATIVE IDEA AND DESCRIPTION OF THE EVENT:
600 buses and seven trains were specially chartered for the occasion. The families and children set off to discover Paris, its landmarks and tourist attractions, in the form of 40 treasure hunts with puzzles to solve together. Young and old alike were able to share unforgettable moments punctuated by challenge and discoveries.
Large-scale logistics were implemented to serve 70,000 meals in less than three hours for a giant picnic under the Eiffel Tower.
Then all the children, volunteers and families gathered on the esplanade of the Champ de Mars to take part in over 70 creative, sporting, connected and solidarity workshops.
The highlight of the afternoon was a giant flash mob, the biggest ever staged in the world, with 70,000 people dancing to French artist Matt Pokora’s famous song “On danse”.
This collective celebration was followed by a concert featuring Black M, Marina Kaye, Soprano, Matt Pokora and other artists, organised in partnership with the French radio station NRJ.
MEDIA MIX: - 10000 supporters and volunteer supervisors and 2500 volunteers at the Champ de Mars, in the streets, along the treasure hunts organised in the morning, to welcome and guide participants- 150 “bénépro” (professional volunteers, stage managers and technicians)Internal communication: Appeal to volunteers (25 people from the agency volunteered).External communication: Teasing and appeal to volunteers on the social networks, live tweet of press release on the day of the event
AUDIO / VIDEO / LIGHTS PRODUCTION: Ensuring logistics coordination for the 70,000 participants and organising the world’s biggest flash mob on the Champ de Mars in Paris.
STAGING AND SET DEISGN: A unique gathering organised around specific highlights in coordination with the City Hall and Prefecture of Paris :- Depending on the participants’ arrival points, tours of Paris by bateaux mouches and open-top buses, visiting various tourist attractions.- A picnic and a giant concert at the Champ de Mars with two different structures: one for the children and their escorts (one escort for five children) and one for families and isolated persons
433 articles in the press
690 web articles
295 radio broadcasts
149 television broadcasts
Number of digital hits (during the JOV week):
– Facebook: 3.5 million people
– Twitter: 560,000 people
– Secours Populaire Français website: 75,000
?Twitter Trending Topic on the day of the event at #70SPF