EUBEA 2016 JURY VICE PRESIDENT
Past President EuBea Jury,
Global Event Marketing Expert
With a broad experience in integrated marketing communication, strategic and operational events management acquired from large IT multinational corporations, Luca Favetta is a recognised leader within the meeting and travel industry and related professional associations. He is focused on strategic event planning, logistic operations and vendor management and is highly skilled in managing large-scale events, hospitality programmes and sponsorships. Luca recently stepped down from the post of senior director global events and programs – HP marketing at Hewlett-Packard International, Geneva, Switzerland. Here, his core responsibilities included managing key global demand generation programmes to improve efficiency and effectiveness, while supporting global events strategy and corporate business objectives. With 25+ years of corporate events experience, Luca was previously senior director global events Emea at Sap SA and a member of the International Board of Directors at Meeting Professionals International (MPI).
An alumnus of IULM (Libera Università di Lingue e Comunicazione, Milan), he seats on the advisory board of EuBea, and Ibtm World. He has also served as a faculty member for the Master in tourism management at IULM in Milan, and ECM (European Cities of Marketing) Summer School. In 2006, Luca Favetta received the JMIC (Joint Meeting Industry Council) Unity Award.