ING Wholesale Banking
Strategic Relationship Marketer - Global Marketing

Maayke Könemann


After graduating from the Hotel Management School in Maastricht in 2003, Maayke started her career in trade shows at Telegraaf Media Groep, one of Holland’s largest publishers, and later on at Rai Amsterdam Convention Centre. Over the past 8 years, Maayke has been working in various sponsorship and event related positions with Ing, a multinational financial institution with 52,000 employees, offering retail and wholesale banking services to customers in over 40 countries. Here she has been responsible for numerous international client events, such as the Fifa World Cup and the Uefa European Cup for the Dutch national football team, and Sibos, the leading financial conference. Within her current position, she is a strategic advisor for senior executives on relationship marketing & sponsoring policy for wholesale banking globally. Married, with three sons, Maayke lives in the city of Naarden in the Netherlands.

Maayke in a few Tweets

  • My passions in life are… my family, a great job and true friendships.
  • Others say about me that… I am a connecter.
  • My biggest challenge is… wanting to do too many things.
  • An event deserves a best of the world award when… it’s inspiring, impactful and meeting clear business objectives.
  • Creativity in events means… to use the different angle, be surprising yet relevant.
  • Effectiveness in events means… truly added value for the client.
  • My advice to the nominees… stay cool.
  • I am back as a Juror of Bea World because…. I get so inspired by the passionate and great people who come to this event.


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