Head of Corporate Live & Experience Branding
This Centre of Excellence bundles the management of live and spatial communication for Bayer’s corporate brand.
In 2013, he and his team organised the corporate events and exhibitions to celebrate the 150th anniversary of the life science and innovation company. His current focus is on redesigning Bayer’s headquarters’ visitor centre and positioning it as the global centrepiece of experiential branding at Bayer. Sven trained in banking and subsequently earned an interdisciplinary media studies degree at the RheinMain University of Applied Sciences in Wiesbaden, Germany.