Vok Dams was the leading agency for the opening event of the brand’s newest flagship store in Beijing. The Junbaojie Volkswagen Indigo Center offers customers the full product portfolio of Volkswagen brand cars, and will serve as a lighthouse for future transformation of the brand.
The dealer opening also served as a prelude to the opening of the Volkswagen Experience Center, planned for 2017. As the first brand experience center outside of Germany, the Volkswagen Experience Center Beijing is sure to channel the spirit of Wolfburg’s famous Autostadt and become the epicenter for the Volkswagen brand in China and the region.
The VIP guest and media experience entertained more than 200 guests, including top executives from Volkswagen China, the global CEO of Porsche Holding Salzburg, the Mayor of Salzburg and government officials from Beijing.
“We are thrilled that our long-term client Volkswagen China approached us for an event of such high strategic importance to the brand,” said Katja Sassi-Bucsit, General Manager of Vok Dams China. “The mutual trust and understanding in our partnership with Volkswagen has been a key factor in creating a strong portfolio of successful live brand experiences.”