Filmmaster Events signed the event for the launch of the international campaign “Red Diaries”, a holistic cinematographic (r)evolution to the incredibly popular, and now late, Campari Calendar.
It is a fresh direction for Campari who, for the past 17 years, created some of the most memorable photographs with stars such as Eva Mendes and Penelope Cruz, just to name a few.
The evening started with the international press conference at The Space Cinema in Rome, where media and VIP guests were invited to a private projection of Killer in Red, the new Campari short-film directed by Academy Award winning director Paolo Sorrentino, starring Clive Owen, produced by Filmmaster Productions. A Q&A session with the director and Clive Owen followed the viewing.
A stunning exclusive “Black & Red” VIP party at the Palazzo delle Esposizioni, one of Rome’s most beautiful venues, followed. 500 VIP guests travelled through time from a Studio 54 disco theme, to a special performance by internationally-renowned Italian DJ Stefano Fontana in a beautiful Campari setting.