The tour, which will stop also in Bormio, Corvara and Roccaraso, will end with a final party in Madonna di Campiglio.
The marketing and communication campaign that celebrates Corona as a partner for the winter has kicked off: #ThisIsLiving invites to go out, enjoy life and live fully. For this campaign, MRM McCANN has built a 360° brand experience that will involve all the touchpoints of the brand over the winter months.
The Corona Winter Experience, which started on 16th January, can be followed both on the website and on the Facebook page of the brand, and will include two engagement activities.
After the first stop in Sestriere on 18th February, the tour will continue in Bormio on 25th February, Corvara on 11th March, Roccaraso on 18th March before celebrating its end with an incredible final party in Madonna di Campiglio. During these dates, there will be sampling and after-ski activities, as well as music and scratch & win cards to try to win a Burton board and some Corona stickers.
An instant win contest on the Corona Extra website has also been launched and it gives people the chance to win one of the limited places up for grabs for each stage.