News

UK – The Persuaders and Benefit bring the Brow Mobile to the UK

The brand experience agency is embarking on a three-month roadshow with a mobile brow bar for Benefit Cosmetics.

Launching on March 1st, Benefit cosmetics’ latest activation, the Brow Mobile, will tour the United Kingdom on a mission to transform the nation’s eyebrows.

A customised Land Rover in Benefit’s signature pink, manned by experienced brow experts, including appearances from Benefit’s head makeup artist and brow expert, Lisa Potter-Dixon, will be delivering brow treatments to Benefit fans up and down the country. Anyone wishing to receive a brow treatment can sign up via Benefit’s Facebook page and request a visit to be in with a chance of winning.

Dominic Franks, Partner and Director, The Persuaders, commented: “We’ve been working closely with Benefit Cosmetics for the past 4 years to deliver a host of brand marketing activities from training staff on a converted 40ft shipping container to large consumer experiences such as the transformation of the Good Ship Benefit.  2017 is all about the brows. To reach a wider audience we have converted an all-terrain vehicle (a Land Rover) into the Brow Mobile so that we can take Benefit to the people, no matter how near or far we will go to them”.

(fieldmarketing.com)