Workshop: Event Tech. Creating a Strategy for Better Event Engagement
This is an exciting time for event technology, but making the wrong decision can be costly in terms of time, money and reputation. This session will consider how to choose the right solution for your event objectives and create a strategy for gaining maximum buy-in and engagement with your audience and stakeholders. Learn the common mistakes to avoid and receive actionable tips and real life examples. As a result of this session you will be empowered to make better event tech decisions and ensure a better return on your investment.
Becky Cross established UK-based event management company and SME Events Northern Ltd. in 2004. Becki has organised events ranging from conferences to exhibitions, festivals to awards ceremonies, fashion shows to golf tournaments and everything in between. Organising conferences and corporate events is Becki’s passion and she believes that conferences should never be boring! She enjoys incorporating event technologies and social media into the mix and working closely with a diverse range of clients to achieve their event objectives. Becki is also interested in innovation and how entrepreneurial thinking and skills can be encouraged; she is the deputy editor of EventMB, which she describes as her dream job alongside event planning!