Colja M. Dams
Vok Dams Agency for Events & Live-Marketing
‘From Events to Live Campaigns or: The Future of Wow. How current social trends shape how agencies need to do their work’
According to research from Vok Dams, more than 75% of all Raps already contain requests to combine the live-experience with its immense contact intensity with Mosul (mobile applications, social media und location based services). And increasingly, the event is no longer one mere communication channel amongst others, but – as it generates content for all other channels – it becomes a live campaign. So, taking current social trends and their impact on event planning into consideration: how can you turn an event into a live campaign? How can you unleash the full potential of your participants and keep them focused on what you want them to do? How do you ensure you really enthuse a ‘smombie’? Get the most out of all the ‘real-time producers’ in the audience? And how does goggling content come into this? What do all these trends mean for agencies? And how will they influence and change the agency landscape? In short: the event planning requirements of now and how you ensure the ‘wow’ in the future.
Colja M. Dams has been president/Ceo of the Vok Dams Gruppe since 1998. Since the foundation in 1971, the agency has been one of the international market leaders in Live-Marketing and Events.
Graduated as an economist at the Witten/Herdecke University in Germany, he quickly recognised the importance of internationalisation in the special events business. Thanks to his efforts, the Wuppertal headquartered agency has established five additional German offices in Frankfurt, Hamburg, Stuttgart, Berlin and Munich as well as successful subsidiaries in the Middle East (Dubai), China (Shanghai & Beijing), France (Bordeaux), England (London), Eastern Europe (Prague), Iberia (Madrid), South America (São Paulo) and the USA (New York). Furthermore, he has established new standards in the fields of Events and Live-Marketing, which are constantly developed by Vok Dams Consulting.