GERD DE BRUYCKER
EuBea 2016 Jury President
Marketing Director Northern Europe
Head of Event Marketing Emea
Events as part of the Customer Journey and Marketing Mix. Cisco Live Case Story
In this session you will learn how we fit an event into an overall customer journey, how do events fit into the overall marketing mix and how do attendees become participants. What does a Customer First Approach mean? What is Event Return On Investment? How do we do this at Cisco and more specifically for our flagship event Cisco Live
Gerd De Bruycker leads the Cisco marketing team for Northern Europe (11 countries) and is in charge of Cisco’s Emea events marketing team (12 people). He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s tradeshow participation, the overall event strategy and working out services to enable local marketers to execute local events. For Cisco Live they have won several internal and external industry awards. Under his leadership, the event has grown from 4,000 to 11,000 people over 5 editions and has become one of Cisco’s flagship events. Before joining Cisco 6 years ago, he worked for almost 10 years at Microsoft on a country, regional and worldwide level, mostly running events in major European cities and the Middle East. Gerd also teaches corporate event management at a college in Belgium.