Jens Oliver Mayer
Managing Director Germany
Jack Morton Worldwide
Jens has built his career helping brands to build strong relationships with the people that mater most to them, through live and digital marketing. He leads our offices for the German-speaking market, working with clients including Samsung, Novartis, SABIC and Here, as well as some leading brands in the automotive industry.
With more than 20 years experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world. Prior to joining Jack, he was Managing Director for agencies including Informa Business Communication and IVBC. He has created brand experiences for clients including Accenture, BMW, KPMG, Dell, Intel, Esprit, Hugo Boss, Ikea, Frankfurter Allgemeine Zeitung, Hamburg@work and the German Ministry of Foreign Affairs.
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
Learn more about the importance of combining a digital and non digital strategy and about four Experience Principles:
- Be human
- Be useful
- Invite participation
- Build community