Director of Ideas and Innovation
The Experience is the Marketing
‘Mobile Becomes the Norm. How to build emotional connection and a consistent brand experience across multiple channels’
Besides face-to-face, event participants can access and influence events through multiple mobile platforms. What are the challenges of mobility and how can event organisers create a consistent omni-channel brand experience that will allow us to build emotional connection with our customers and ensure their loyalty?
Kevin has been an influential thought-leader with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. Working with a vast range of brands, from adidas to Zumba, he has explored every discipline within the marketing mix. Although this world has evolved over the last 30 years, his singular focus has remained unchanged. In short, he makes growth happen. Cutting through the complexity and confusion that tends to inhibit business success, Kevin brings a rare perspective on every touchpoint between a brand and its most valuable audiences, as he targets his clients’ strategic objectives, and finds creative ways to solve their problems. As a natural disruptor, industry visionary and innovator, with an unrivalled track record of success behind him, he has a passion for helping businesses to achieve their true growth potential.